CTE Launches New Logo

CTE Launches New Logo
Posted on 06/10/2021
CTE Logo

June 10, 2021


CTE Launches New Logo

The Career and Technical Education (CTE) branch of Calvert County Public Schools (CCPS) has a new logo, the first introduction into the programs of study. These CTE programs of study specialize in the skilled trades, applied sciences, modern technologies, and career preparation. Calvert County Public Schools has CTE programs in every high school, as well as the Career and Technology Academy (CTA). The logo is the first step in branding CTE, bringing recognition and credibility to the programs throughout the county. Carrie Akins, the director of Career and Technical Education and the principal at the Career and Technology Academy, knew branding CTE would create excitement and gain interest. “The new logo will help ensure all stakeholders—students, parents, school, and community—are interested and invested in a high-quality CTE system that serves each learner,” she said.

Corey Bronson, a first-year student in the Graphic Communications program, designed the logo through a lesson on branding in teacher Kimberly Clements' class. Bronson created the logo using lighthouse imagery and two of the colors from the Maryland flag, reflecting the district logo but paying homage to CTE with the industrial gear. “It will produce well in print, digitally, and on promotional items, such as wearables. The experience the students gained by creating a design brief, developing thumbnails, and creating their logos in industry-standard Adobe software is priceless,” said Ms. Clements.

The logo design is only a part of the CTE identity, but it serves as the foundation for the entire narrative on which the brand is built. The logo is modern, reflecting the technical nature of CTE programs, which are nationally certified and taught by professionals from the industry. Many programs offer dual enrollment, which means the student may earn college credit while also earning credit for high school graduation. CTE students graduate with marketable skills, whether they go directly into the workforce or have a part-time job while attending college.

For more information, please visit the Department of Instruction Program Information page on the CCPS website, www.calvertnet.k12.md.us.



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